Communication policy

Liverpool marketing
Liverpool tries to sell the more products possible
That is why they make their best for keedping Steven Gerrard in their team, because Gerrard and Owen were the two best sellers, because they were the two English stars, and they had to leave Owen go to Real Madrid.
So, the club managers target their communication on Steven Gerrard.
They were believing that Cissé was able to replace Owen in their sales figures, but he was injured after few weeks in the season.
So, we can expect a bad financial performance for Liverpool on last year.