Some ways to improve marketing for next year

I think Liverpool should communicate on a young English player, in order to create a new wave.
They may, for exemple, buy the young player of Everton, who became two weeks ago, the youngest player who scored in premier league.
Afterwards, the communication of the club could be targeted on him. He would be on the match picture...
He would also be adopted by the supporters, because they would be happy to "robb" him from Everton, the other club of the city.
Maybe, Liverpool has also a young star in his academy, which would be able to catch the supporters, like Mac Manaman, Fowler, Owen and Gerrard before him